What I Do: Market research, Detailed competitive analysis, Search Engine Optimization, Digital Marketing Strategy, Paid search analysis, Google Ads campaign management, Website analytics and reporting, Forensic analytics & troubleshooting
With a decade of digital marketing experience with Ontario SEO, Jenna is the critical link between all the moving parts of a digital marketing project, integrating them into a cohesive strategy that delivers results for our clients.
Jenna holds B.Sc. and Master’s degrees in Behavioural Ecology and a BA in Education, where she refined the essential research, analysis, and communications skills that she still uses today in her career with Ontario SEO. Her unconventional background brings a fresh perspective to the digital marketing landscape, and her depth of expertise in SEO, Google Ads and Google Analytics have helped shape her identity as a dynamic digital marketer with the skills to match.
In an ever-changing industry, Jenna continues to learn and grow with the evolving digital landscape, and loves complex, multifaceted projects that challenge and inspire her. As a mother to two busy children and an adorable puppy, she’s certainly never bored! In her (rare) spare time, she enjoys gardening, adventuring with her kids, or exploring the outdoors with her Girl Guide group.
Jenna's Latest Blog Posts
Gemma: Google’s New Open-Source AI Model
Gemma is designed for responsible AI development, which uses the same research and technology as the Gemini models. Google is excited to introduce this new generation of open models to […]
Google is Changing its Search Results in Europe
Google’s search results in Europe may appear different starting from March 2024. Google is making changes to comply with a new regulation called the Digital Markets Act (DMA), which was […]
LinkedIn to Discontinue Lookalike Audiences
On February 29th, 2024, LinkedIn will discontinue its lookalike audiences feature. Before March, advertisers must modify their audience targeting strategy, as they will no longer be able to create new […]
Digital marketing trends we’re watching in 2024
While AI reshapes the marketing landscape & challenging regulatory entanglements persist, 2024 promises to be an exciting and challenging year in Digital Marketing. […]
Google Updates Search Quality Raters’ Guidelines
Google has updated its Search Quality Raters’ guidelines. This update is small compared to the December 2022 update. The latest updates to Search Quality Rater Guidelines include a simplified “needs […]
A Marketer’s Guide to Navigating the September Helpful Content Update
In September, Google rolled out its latest updates focused on Expertise, Experience, Authoritativeness and Trustworthiness (EEAT). This update to ranking algorithms rolled out gradually over the course of two weeks […]