In a world where everything has gone digital, local businesses are no exception. They need to be found and found often online in order to survive their competition. One of […]
Digital Marketing Blog
Gemma: Google’s New Open-Source AI Model
Gemma is designed for responsible AI development, which uses the same research and technology as the Gemini models. Google is excited to introduce this new generation of open models to […]
Google Renames Bard to Gemini
Google has announced the renaming of its generative AI-powered conversational tool, Bard, to Gemini. The objective of this change is to provide clear branding and a more streamlined user experience. […]
Google’s Direction with AI in 2024
According to the latest earnings call of Alphabet, Google’s parent company, Google will be moving towards the “Gemini era,” which will focus on the Search Generative Experience (SGE) and Artificial […]
Google Has Finally Started to Phase Out Third-Party Cookies in Chrome
Google has introduced a new feature called, Tracking Protection that automatically limits third party cookies in Chrome. On January 4, 2024, this new protection was rolled out to 1% of […]
Create and Use Google Analytics 4 audiences directly in Google Ads
Good news for marketers and business owners; you can now create and use Google Analytics 4 (GA4) audiences directly in Google Ads. Using the Audience Manager feature and during the […]
Google Business Profile Websites are to be Discontinued
Google is shutting down websites created using their Business Profiles in March. Users visiting the websites will be redirected to the Business Profile of the organization until June 10, 2024. […]
Digital marketing trends we’re watching in 2024
While AI reshapes the marketing landscape & challenging regulatory entanglements persist, 2024 promises to be an exciting and challenging year in Digital Marketing. […]
How to Avoid a Disastrous Website Migration: A Comprehensive Guide for Marketing Directors
A comprehensive guide on how to avoid a disastrous website migration and the tools that you need to migrate your website with confidence. […]