At the beginning of the month, Ontario SEO stepped into the ring for IABC London's Social Media MAY"hem".Read the full blog post Social Media MAY"hem"
The Internet has changed the way people find, research, and buy.
In order for marketers to truly succeed online, they must adapt to these new buyer behaviors. Here's how you can make the leap from a traditional 4 Ps of marketing approach to the modern way of doing business with the 4 Es - Experience, Everyplace, Exchange, and Evangelism.
Have you set up your website relaunch to be out of this world or utterly unimpressive?
Checking up on your website relaunch success? Download the checklist that will make your website relaunch rock here
Set Yourself up for Success
When you’re in the pre-development stages of launching your website, remember that if you fail to plan, you plan to fail! Don’t neglect any of the necessary website elements that will make your online presence search engine and target audience friendly. Learn how to be successful with this week’s full Thank Goodness for Infographics (TGFI). Read Website Pre-Development & Pre-Launch Infographic
Keep this infographic handy whenever you're planning to launch a website to ensure that your timing is spot on.
Plan Ahead, GIVE YOURSELF TIME A “reasonable timeline” depends on the size & complexity of your website. A 50 page website could require at least two months of development time – Leave a few weeks for buffer/testing time. “DIYers” should double their timelines! Leave buffer time for pre-launch testing: A flawed website is never a fan favourite. Read When to launch your website
Are you launching a new website or re-launching after a refresh? Don’t let pre-development slip ups sour your online presence. Follow our pre-dev do’s and don’ts to effectively communicate with your target audiences. Make sure that your website set-up is going to portray a positive brand and convert online users into paying customers. Read Thank Goodness for Infographics (TGFI)
There is no question that Universal Analytics will bring many positive changes to the enterprise. Not every business will be thrilled with the changes but, for those businesses that want to maximize website capacity/effectiveness and that want to stay ahead of the competition (especially within e-commerce), UA is wonderful news.
It’s a Cruel Summer for Black Hat SEO
On May 22nd, Google launched a new version of its anti-spam algorithm Penguin. Penguin 4 (aka Penguin 2.0) specifically targets spammy sites that have attempted to outsmart Google’s qualitative algorithms.
Matt Cutts, the head of Google’s Webspam team, informed Google users that, “3.1% of English searches will be noticeably impacted by this update.” Read about the Google Penguin Update
We all know that staying in shape is an ongoing process. However, this blog aims to inform our readers that the same goes for the health of your website. Monthly SEO is necessary to ensure that your website remains a strong opponent in the fitness competition that is digital marketing.
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