In 2023 the transition from Universal Analytics to Google Analytics 4 (GA4) brought many reporting and measurement challenges for businesses. For most businesses, leveraging detailed analytics data is crucial to […]
In a rapidly evolving digital landscape, safeguarding user privacy and staying compliant with data regulations surrounding website and marketing data is a paramount concern for businesses. The importance of properly […]
Google Analytics issued an apology for the confusion stemming from a recent account updates. Advertisers found themselves caught off guard as the platform initiated an automatic migration of configurations from […]
What is Google Trends? Google Trends is primarily intended for tracking and analyzing the popularity of search queries and topics over time. It’s a valuable resource for marketers, researchers, journalists, […]
Google Analytics has long been a trusted tool for tracking and analyzing user behaviour on websites. However, significant changes have occurred in recent years, leading the introduction of Google Analytics […]
Data-Sharing Agreement Between the EU and US is Good News for Google Product Users The European Commission has approved an agreement with the US that allows for easier legal transfer […]
Worried About Google Analytics putting your business at risk? Here are the best GDPR-compliant analytics alternatives we’ve found. Are you one of the millions of marketers worldwide who rely on […]
In today’s world, data analytics plays a crucial role in driving business decisions and providing valuable insights to improve the customer experience and generate leads. As technology advances, analytic platforms […]
What is a Data Clean Room? A data clean room is a software that helps facilitate privacy-friendly digital advertising in the absence of third-party cookie data. It is a way […]