Many business-to-business (B2B) firms are under the false belief that social media is just for business-to-consumer (B2C) companies. In recent years, social media has transcended from a consumer engagement platform […]
Digital Marketing Blog
How to Choose a Category for your Google Business Profile
In a world where everything has gone digital, local businesses are no exception. They need to be found and found often online in order to survive their competition. One of […]
Gemma: Google’s New Open-Source AI Model
Gemma is designed for responsible AI development, which uses the same research and technology as the Gemini models. Google is excited to introduce this new generation of open models to […]
Google Renames Bard to Gemini
Google has announced the renaming of its generative AI-powered conversational tool, Bard, to Gemini. The objective of this change is to provide clear branding and a more streamlined user experience. […]
Google’s Direction with AI in 2024
According to the latest earnings call of Alphabet, Google’s parent company, Google will be moving towards the “Gemini era,” which will focus on the Search Generative Experience (SGE) and Artificial […]
Google is Changing its Search Results in Europe
Google’s search results in Europe may appear different starting from March 2024. Google is making changes to comply with a new regulation called the Digital Markets Act (DMA), which was […]
LinkedIn to Discontinue Lookalike Audiences
On February 29th, 2024, LinkedIn will discontinue its lookalike audiences feature. Before March, advertisers must modify their audience targeting strategy, as they will no longer be able to create new […]
Google Lays Off Thousands of Employees
Google’s recent decision to lay off thousands of staff has caused a stir in the business world. Despite complaints about low support levels, Google is moving forward with plans to […]
Google Has Finally Started to Phase Out Third-Party Cookies in Chrome
Google has introduced a new feature called, Tracking Protection that automatically limits third party cookies in Chrome. On January 4, 2024, this new protection was rolled out to 1% of […]